• What is the required capital investment?
• What is the annual net increase in sales?
• What is in inventory?
• What is the debt?
• What is the prospect of the owner staying on?
• What makes this company different/special/unique?
• What further defines the product or service? Bid work? Repeat business?
• What can be done to grow the business?
• What can the buyer do to add value?
• What is the profit picture in bad times as well as good?